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Australia's national florist

About Bloomex Australia

How it all started

Bloomex began as a small local flower shop and, in 2005, reinvented how flowers are sold online — guided by a simple motto: Fresh, Fast & Fair. We launched in Australia in 2011 and have grown into one of the nation's largest florists, delivering fresh bouquets and gift hampers coast to coast.

Our story

Our journey

2005
A smarter way to send flowersBloomex pioneers an efficient, direct-to-customer online model — Fresh, Fast & Fair.
2011
Bloomex launches in AustraliaBringing affordable, grower-direct flowers and gifts to Australian doorsteps.
2013
More than flowersGourmet hampers, fruit baskets and gifts join the range.
2018
A nationwide networkFulfilment in Sydney, Melbourne, Brisbane, Adelaide & Perth — delivering to every state.
2024
4 million customers servedThe Bloomex Group welcomes its four-millionth customer worldwide.
Today
Australia-wide, every daySame-day & next-day delivery to communities across the country, 7 days a week.
What we deliver

Our offerings

Fresh Flowers

Bouquets & arrangements for every occasion.

Roses

From a half-dozen to three dozen long-stems.

Gourmet Hampers

Sweet, savoury & premium gift hampers.

Fruit Hampers

Fresh, hand-packed seasonal fruit.

Chocolates & Sweets

Lindt, truffles & gourmet treats.

Flower & Gift Combos

Pair blooms with the perfect add-on.

Gift Hampers

Our full hamper range, for every budget.

Fresh, Fast & Fair

How does Bloomex do it?

We buy direct from growers and cut out the middlemen — so your flowers arrive fresher, last longer, and cost less.

The Bloomex way
Grower
→
Bloomex
→
You
2–3 days from grower to door — flowers that last up to 5 days longer.
The traditional florist chain
Grower
→
Importer
→
Wholesaler
→
Florist
→
You
Up to 7 days in transit, through extra middlemen.
Direct from growers

No importers, wholesalers or middlemen.

5 facilities Australia-wide

Sydney · Melbourne · Brisbane · Adelaide · Perth.

Quality guaranteed

Hand-checked freshness on every order.

The result: fresher flowers that last longer — at prices around 30% below traditional florists.
Coast to coast

Delivered across Australia

From the capital cities to regional towns, we deliver fresh flowers & gifts to communities in every state & territory — with same-day delivery available in many areas.

SydneyMelbourneBrisbanePerthAdelaideCanberraGold CoastHobartDarwinNewcastle

…and hundreds more suburbs across Australia.

Here for you

Bloomex customer care

Our team is here 24/7 to help with orders, delivery and that perfect personal touch.

1800 905 147 (Toll-Free, 24/7)  ·  care@bloomex.com.au

Why trust Bloomex

By the numbers

2005Online since
2011In Australia since
5Facilities nationwide
4M+Customers served
4Countries served

Sending flowers overseas? Bloomex also delivers in Canada · New Zealand · USA.

Bloomex Australia is a trading name of Bloomex Pty Ltd · ABN 27 147 609 443

Still curious?
Have more questions about Bloomex?
Visit our FAQ