{"title":"Birthday Flowers \u0026 Gifts","description":"\u003cp\u003e\u003cstrong\u003eBirthday flowers should feel personal, bright, and easy to choose.\u003c\/strong\u003e Pick colourful bouquets, roses, hampers, chocolates, or add-ons for Mum, friends, partners, staff, and family, then add a card message at checkout. This range suits planned celebrations, office surprises, and birthday wishes when you want the gift to feel warm without needing to overthink the flowers.\u003c\/p\u003e","products":[{"product_id":"18-mixed-roses","title":"18 Mixed Roses","description":"\u003cp\u003eA generous gathering of eighteen mixed roses in a spectrum of joyful colour, hand-arranged to make a lasting impression. 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An effortless way to make someone's special day feel wonderfully celebrated.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — to metro and regional addresses, delivered to the door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud so your blooms open at home and last longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003efast nationwide delivery\u003c\/strong\u003e — order by 1pm in your delivery area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e — over 25 years of trusted Australian floristry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e — premium flowers and gifts at honest prices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":48840141275392,"sku":"DC-03B","price":139.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48840141308160,"sku":"DC-03B","price":144.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48840141340928,"sku":"DC-03B","price":154.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/designer_collection_birthday_iii_0.webp?v=1781296449"},{"product_id":"birthday-designer-stems","title":"Birthday Designer Collection I","description":"\u003cp\u003eOur signature designer birthday collection brings together fresh seasonal flowers in a beautifully balanced arrangement. 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These beautiful bouquets feature fresh cut flowers selected and creatively arranged by our Designers with a special Birthday theme. 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Vases and greeting cards are available during check out. \n\n Show Mum how much she means with gorgeous flowers. \n Why Choose Bloomex Australia? \n \n Australia-Wide Delivery — metro and regional \n Fresh Guaranteed — shipped b\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — metro and regional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Reliable Nationwide Delivery\u003c\/strong\u003e — carefully packed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":46722476310784,"sku":"GF16-50","price":149.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48866932490496,"sku":"GF16-50","price":169.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48866932523264,"sku":"GF16-50","price":184.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/GF16-50.jpg?v=1781805884"},{"product_id":"classic-whites-in-mason-jar","title":"Classic Whites In Mason Jar","description":"\u003cp\u003eA beautiful tribute to honour cherished memories. Classic Whites In Mason Jar expresses heartfelt condolences. A thoughtful tribute crafted with care to honour cherished memories.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — metro and regional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Reliable Nationwide Delivery\u003c\/strong\u003e — carefully packed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":46722477064448,"sku":"MJ100-12","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48866933375232,"sku":"MJ100-12","price":84.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48866933408000,"sku":"MJ100-12","price":94.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/classic_whites_in_mason_jar.webp?v=1781802305"},{"product_id":"gerbera-daisies-in-mason-jar","title":"Gerbera Daisies in Mason Jar","description":"\u003cp\u003eMake their birthday unforgettable with Gerbera Daisies in Mason Jar. Make their birthday unforgettable with a beautiful arrangement.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — metro and regional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Reliable Nationwide Delivery\u003c\/strong\u003e — carefully packed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":46722477162752,"sku":"MJ100-05","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48866934096128,"sku":"MJ100-05","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48866934128896,"sku":"MJ100-05","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/gerbera_daisies_in_mason_jar.webp?v=1781802307"},{"product_id":"birthday-designer-stems-5","title":"Birthday Designer Collection II Deluxe","description":"\u003cp\u003eOur Birthday Designer Collection II is a florist-crafted arrangement made to make someone's special day shine. Bright, cheerful and thoughtfully styled, it is a wonderful way to send birthday wishes that feel truly personal.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — to metro and regional addresses, delivered to the door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud so your blooms open at home and last longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003efast nationwide delivery\u003c\/strong\u003e — order by 1pm in your delivery area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e — over 25 years of trusted Australian floristry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e — premium flowers and gifts at honest prices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":48840174272768,"sku":"DCB-02","price":114.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48840174305536,"sku":"DCB-02","price":124.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48840174338304,"sku":"DCB-02","price":139.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/birthday_designer_collection_ii.webp?v=1781296590"},{"product_id":"autumn-gerberas","title":"Autumn Gerberas","description":"\u003cp\u003eA vibrant gathering of gerberas in warm autumnal tones, Autumn Gerberas radiates cheer and seasonal charm. Their bold, sunny faces make an uplifting gift, perfect for brightening a home or lifting the spirits of someone you care about.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — to metro and regional addresses, delivered to the door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud so your blooms open at home and last longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003efast nationwide delivery\u003c\/strong\u003e — order by 1pm in your delivery area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e — over 25 years of trusted Australian floristry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e — premium flowers and gifts at honest prices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":48840174764288,"sku":"TG99-04","price":74.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48840174797056,"sku":"TG99-04","price":89.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48840174829824,"sku":"TG99-04","price":92.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/gerbera_bouquet__27711_ee424995-81da-413e-af66-fd3ace428209.jpg?v=1781530018"},{"product_id":"one-dozen-assorted-roses-vase-card-combo","title":"One Dozen Assorted Roses, Vase \u0026 Card Combo","description":"\u003cp\u003eOne dozen assorted roses arranged in a complete package with a stylish vase and a full size card, ready to delight from the moment it arrives. 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Gerbera daisies are fast becoming a favourite of flower lovers.  Available in a vibrant rainbow of bright colours.  Included in this magnificent bouquet are 6 large, beautiful gerbera daisies of assorted colours, accompanied by fresh greens.  To allow these beautiful flowers to last much longer, they are shipped fresh, budding, and ready to bloom. \n\n Fresh blooms hand-arranged for premium quality. \n Why Choose Bloomex Australia? \n \n Australia-Wide Delivery — metro and regional \n Fresh Guaranteed — shipped budding, ready to\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — metro and regional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Reliable Nationwide Delivery\u003c\/strong\u003e — carefully packed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":46722481193216,"sku":"GF60-10","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48866935832832,"sku":"GF60-10","price":63.59,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48866935865600,"sku":"GF60-10","price":68.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/GF60-10.jpg?v=1781805886"},{"product_id":"gerbera-brights","title":"Gerbera Brights","description":"\u003cp\u003eA lively bunch of gerberas in dazzling bright hues, Gerbera Brights is a celebration of colour and cheer. Bold and full of personality, these happy blooms make the perfect pick-me-up for a birthday, a congratulations or any day that needs a little sunshine.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — to metro and regional addresses, delivered to the door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud so your blooms open at home and last longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003efast nationwide delivery\u003c\/strong\u003e — order by 1pm in your delivery area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e — over 25 years of trusted Australian floristry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e — premium flowers and gifts at honest prices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":48840175091968,"sku":"GF60-12","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48840175124736,"sku":"GF60-12","price":68.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48840175157504,"sku":"GF60-12","price":68.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/gerbera_bouquet__86260_a35976fc-b340-41a5-99d9-4a8172621788.jpg?v=1781530023"},{"product_id":"one-dozen-long-stem-yellow-roses","title":"One Dozen Long Stem Yellow Roses","description":"\u003cp\u003eA dozen long-stemmed yellow roses, radiant and full, gathered into one sunny armful of bloom. Their cheerful golden hue makes them a heartfelt way to say thank you, celebrate a friendship or simply brighten someone's day.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — to metro and regional addresses, delivered to the door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud so your blooms open at home and last longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003efast nationwide delivery\u003c\/strong\u003e — order by 1pm in your delivery area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e — over 25 years of trusted Australian floristry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e — premium flowers and gifts at honest prices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":48840175190272,"sku":"GF10-04","price":104.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48840175223040,"sku":"GF10-04","price":121.53,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48840175255808,"sku":"GF10-04","price":132.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/yellow_roses__64715_7a3ef3ee-441a-4239-bbd7-2c810d97f88e.jpg?v=1781530027"},{"product_id":"three-dozen-long-stemmed-orange-roses","title":"Three Dozen Long Stemmed Orange Roses","description":"\u003cp\u003eThree dozen long-stemmed orange roses, warm and vivid, gathered into a glowing display of sunset tones. Bold and full of energy, this striking bouquet is a memorable way to mark a celebration or share your enthusiasm.\u003c\/p\u003e\u003c!--bx-why--\u003e\u003cdiv class=\"bloomex-why-choose\"\u003e\n\u003ch4\u003eWhy Choose Bloomex Australia?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralia-Wide Delivery\u003c\/strong\u003e — to metro and regional addresses, delivered to the door.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshness Guaranteed\u003c\/strong\u003e — shipped in bud so your blooms open at home and last longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003efast nationwide delivery\u003c\/strong\u003e — order by 1pm in your delivery area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1998\u003c\/strong\u003e — over 25 years of trusted Australian floristry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Value Guarantee\u003c\/strong\u003e — premium flowers and gifts at honest prices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bloomex Australia","offers":[{"title":"Standard","offer_id":48840175714560,"sku":"GF10-19","price":259.95,"currency_code":"AUD","in_stock":true},{"title":"Deluxe","offer_id":48840175747328,"sku":"GF10-19","price":299.95,"currency_code":"AUD","in_stock":true},{"title":"Supersize","offer_id":48840175780096,"sku":"GF10-19","price":329.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/2944\/2816\/files\/orange-rose-bouquet.webp?v=1781530042"},{"product_id":"dozen-long-stemmed-yellow-roses","title":"Dozen Yellow Roses","description":"\u003cp\u003eA dozen sunny yellow roses, bright and full, gathered into a cheerful armful of golden bloom. 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